Many business owners view the topic of strategy as being a difficult and remote subject, one that is the purview of big ticket consulting firms like McKinsey. The team at Anchor feels that strategy is not a mysterious concept for the privileged few – rather, it is a straight forward skill that all good managers should have. At its core, strategy is about identifying and achieving goals - it is management's game plan for:
- Running the business
- Strengthening the firms' competitive position
- Targeting attractive (high growth) product and market segments
- Satisfying customers
- Achieving performance targets and growth goals
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